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The best tech-themed Super Bowl commercials

The best tech-themed Super Bowl commercials

2/14/2014

This year's Super Bowl featured a highly diverse number of tech-themed commercials - some aimed to make viewers laugh while others sought to pull heartstrings. And unlike many prior Super Bowls, this year's match featured tech ads that were generally well-received by consumers and critics.

Here are a few of the best tech-themed commercials that aired during the game:

RadioShack - "The Phone Call"
RadioShack aired a commercial that surprised viewers with its self-deprecating humor. The commercial begins with a RadioShack employee answering a phone and telling his co-worker, "The '80's called - they want their store back." The ad is rife with references to that era, including appearances from Hulk Hogan, Devo, Chucky, Jason and Alf. For viewers who lived through the '80's, "The Phone Call" was a humorous reminder of some of the decade's more ridiculous cultural trends and fashion styles. Ultimately, the ad ends with a call for "a new RadioShack," reflecting a sense of self-awareness that the store may have reached its peak in relevance quite some time ago.

Microsoft - "Empowering"
Gizmodo ranked Microsoft's "Empowering" ad as the No. 1 Super Bowl tech commercial, and it's not difficult to see why. The ad covers a number of instances in which today's technology is improving the lives of individuals with impairments and disabilities. Its statement that "Technology has the power to unite us" came across as an especially powerful message when matched with a video of a soldier overseas witnessing the birth of his child through webcam. While Microsoft has been criticized for past advertising efforts, "Empowering" has garnered the firm acclaim for its inspiring portrayal of the amazing benefits of technology.

T-Mobile - "No Contract"
T-Mobile's ad was particularly well-cast for the Super Bowl - it featured Tim Tebow poking fun at himself for currently lacking a football contract. Tebow invites viewers to witness how exciting a "no contract" lifestyle can be, as he wrestles Sasquatch to the ground and describes his "Tebow Peace Plan" at Global Summit. The ad comes off as a clever selling point for the company's "no contract" mantra, which promises to buy cellphone users out of their contracts when they switch to T-Mobile.

If you find yourself persuaded to switch to T-Mobile, make sure that you have a protective plan to back your data. For a more comprehensive security plan than basic T-Mobile insurance, consider ProtectCELL's data protection plan.

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