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Luck of the iPhone: Stats Reveal iPhone Users 86% Less Likely to Need Replacement Device Versus Other Smartphone Users

Luck of the iPhone: Stats Reveal iPhone Users 86% Less Likely to Need Replacement Device Versus Other Smartphone Users

3/7/2014

Novi, MI – March 4, 2014ProtectCELL, a Fortegra Financial company (NYSE: FRF) dedicated to helping its users Get Protected and Stay Connected, today reports statistics indicating iPhone owners might be a bit luckier than other smartphone users.

ProtectCELL’s customer data shows that iPhone users are roughly 54 percent less likely to need a replacement device, for any reason, as compared to other smartphone users. This recent research measures the cause and frequency of mobile replacements for both smartphones and tablets across ProtectCELL’s two-million-plus plans sold.

However, it’s not all four-leaf clovers for Apple fans. When comparing the causes for device replacement, research suggests that iPhone users are less likely to break their device, but far more prone to misplacing their phone. According to ProtectCELL, iPhone owners are 11 percent less likely to report a broken or damaged device as compared to other smartphone users, but 65 percent more likely to request a replacement due to their device going missing.

ProtectCELL’s research also uncovered data demonstrating the growing need for tablet protection plans. Results found that tablet owners in 2013 were nearly 90 percent more likely to submit a replacement request versus tablet users in 2012.
 
“All of our customers, whether iPhone, smartphone or tablet users, rely on us to quickly and seamlessly replace their devices when they encounter unfortunate luck,” said Scott McLaren, ProtectCELL’s chief marketing officer. “Our customers can take solace in the fact that in a world of frequently broken and misplaced mobile devices, ProtectCELL has their backs.”
 
ProtectCELL compiled these statistics into images, which can now be viewed on the ProtectCELL blog (link). To learn more about ProtectCELL, visit ProtectCELL.com.
 
 
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About ProtectCELL
ProtectCELL, a Fortegra Company, is a major supplier of mobile protection plans and services. The company offers a variety of solutions tailored to meet the specific needs of today’s wireless customer, including COMPLETE, DEVICE, DATA, BUYBACK, LifeLock STANDARD and LifeLock ULTIMATE. Known for its strong alliances with industry-leading partners, ProtectCELL continues to evolve in order to meet the growing demands of consumers, retailers and carriers. For more information, please visit: www.protectcell.com.
 
Fortegra Financial Corporation is a diversified insurance services company offering a wide array of revenue enhancement products, including service contracts, device and warranty services, and distribution and administration services, to insurance companies and other financial services companies, primarily in the United States. Fortegra Financial’s brands include: FortegraTM, Life of the South®, 4Warranty, ProtectCELLTM, Continental Car ClubTM, Auto Knight Motor ClubTM, United Motor ClubTM, ConsectaTM, Pacific Benefits GroupTM and South Bay Acceptance Corporation. For further information, please visit: www.fortegrafinancial.com.
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