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How will mobile devices shape the future?

How will mobile devices shape the future?

3/14/2014

It's nearly indisputable that mobile technology has a massive impact on many aspects of modern society. Smartphone and tablet owners use their devices to stay connected with friends, perform business functions outside of the workplace, play games and access important medical information. Mobile technology has benefited many industries and personal lives, and its innovative force seems bound to continue.

The future of mobile in the business world
Mobile devices have reshaped the ways in which companies communicate with their customers or clients. Even firms that traditionally operated through brick and mortar-type methods are maximizing their marketing strategies with mobile-friendly solutions. In the restaurant industry, managers are creating apps that allow customers to place orders online. People are making an increasing number of purchases using their smartphones, so businesses are trying to find ways to take advantage of the lucrative mobile market, such as offering special deals through apps.

A recent Forbes column suggested companies that don't already have a mobile strategy in place will "be late to the game." This is especially true of industries that rely on social media to reach their audiences. According to a new Statista chart, the average American Twitter user spends more than three hours a month browsing the site through its smartphone app, but only 36 minutes on the social networking site's computer platform. As consumers continue to use mobile devices to stay connected with their favorite brands, companies will further their efforts to optimize marketing campaigns to appeal to mobile audiences.

Inside Mobile Apps noted that apps are becoming increasingly personalized, data-driven and sophisticated. Mobile audiences contain some of a business's most loyal customers, so marketers are focusing their strategies on communicating with these individuals on a personal level. Apps provide an opportunity to create unique customized messages that offer a much more exciting means of consumer engagement than traditional marketing channel.

How consumers will benefit from the future of apps
According to Inside Mobile Apps, the paid app is in a state of decline. This could create a challenge for the developers of these apps, as they will need to find new means of generating revenue, but for consumers, this comes as a welcome change. Smartphone owners will have a wider selection of free apps that they may use to meet a diverse range of needs.

Spotify is one example of a business offering consumers more free services. Previously, the only mobile feature given to nonpaying listeners was Spotify Radio, but now the company is also allowing these individuals to listen to their own playlists, as Mashable pointed out. Additionally, free mobile users are now able to listen to specific artists on shuffle mode. This is a significant change in the world of free music services. Pandora and iTunes Radio currently do not allow users to listen exclusively to one artist, but Spotify's update may pressure these competitors to match its expanded free offerings.

The advantage for Spotify is that it may be able to drive more free users to upgrade to its premium ad-free service.

As Spotify vice president of product Charlie Hellman told Mashable, "We've found that the more stuff we give users, the more users are willing to pay us."

How can you adapt to the changing mobile world?
As mobile technology evolves, businesses and individuals may want to upgrade their smartphones or tablets to maximize their use of innovative apps. If you're looking to earn money to invest toward a new device, ProtectCELL will buy back cell phones from you. Through ProtectCELL's phone buyback program, you can receive up to 50 percent back on phones bought within the past year and 25 percent back on devices 13 to 24 months old.

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