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Consumers increasingly demanding M2M

Consumers increasingly demanding M2M

7/15/2013

Smartphones are amazing. Even when small snafus occur, it's pretty incredible to think that today, we have the ability to access any information or contact any person we want at a moment's notice with the swipe of a screen. It's no wonder, then, that connectivity for other gadgets and objects is in high demand.

People are clamoring for machines that can talk to each other (as long as it doesn't lead to a robot uprising, granted). We want our homes to run themselves and our mobile devices to act as universal remotes for it all. It's a futuristic concept, but the strangest part may be that we're actually on the verge of seeing it happen on a wide scale. Machine to machine (M2M) technologies are becoming a big focus for many companies, and some of the demand is coming directly from consumers. 

Driving change
According to a recent survey of 327 executives by Vodafone, approximately 50 percent of organizations will have adopted M2M solutions by 2015, and this move is being propelled forward by a few major trends. For one, M2M hardware is becoming more affordable, meaning that businesses of all sizes will soon be able to experiment with developing related products and services. The second trend is related to the first: Smaller organizations are enthusiastically adopting M2M, which may help them gain a competitive edge over larger companies. But perhaps most importantly, the demand for these innovations is being spearheaded by consumers, Vodafone pointed out. The manufacturing and consumer electronics market is expected to grow at a rapid rate as enterprises aim to keep up with the desire for connected e-readers, game consoles, televisions and more.

Manufacturing Business Technology also noted that while M2M has traditionally been a business-to-business industry, a gradual shift is occurring in which more of these enterprises are developing consumer-facing tools. For example, creating better connected cars is becoming a primary focus for many companies, though this concept has been available for some time in the form of OnStar. With these services, drivers can remotely lock or locate their cars, harness their vehicles to provide Wi-Fi hotspots, receive traffic-sensitive directions and more. The news provider anticipates that beyond just cars, consumers will soon see more options in terms of connected home, healthcare, electronics and fitness technologies.

Maximizing uptime
While the concept of M2M is exciting, the success of the movement toward a hyper-connected world depends on companies' dedication to protecting their technologies. If businesses can't keep mission-critical systems up and running at all times, the benefits that consumers can enjoy with their new gadgets and capabilities are severely limited. To ensure that M2M reaches its full potential, it's important that organizations do all they can to reduce the amount of time and headache it takes to perform repairs.

By using ProtectCELL's M2M protection plan, companies can be confident that their most important solutions will be working when customers need them most. And because these plans are highly customizable, businesses get more than insurance programs can offer: They receive a solution that can truly grow with them.

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